How it works

AdBarriers demands attention, it stops people in their tracks; it brings colour, drama and excitement to an otherwise dull environment. AdBarriers stands out by providing high visibility messages to a temporarily captive audience. The message is presented at eye level on machinery that is physically blocking progress until the consumer has interacted with the medium.

Upon entering a car park the barrier prevents further progress as the driver stops, applies for a ticket, then removes the ticket from the barrier machine - which can also be branded for any campaign.

The driver has to look at the barrier before proceeding - unless they want to risk running through the barrier and potentially damaging their vehicle - making the campaign completely unavoidable!  The same rule applies when exiting the car park as the driver must stop and insert their ticket before the AdBarrier moves and allows them to leave.

Every ticket that is used is recorded by the car park operators providing one of the most accurate footfall and impact figures in the outdoor industry!

AdBarriers does not just offer one advertising opportunity - but total dominance of the exits and entrances to car parks throughout the UK. 

Check out more videos of Ad Barriers at http://www.youtube.com/user/adgatesadbarriersT4.