Audience

Gateway To The "Third Space"

Over 1.2 billion journeys occur on the rail network across the UK each year and AdGates provide advertisers with access to this group of mostly young and affluent demographic profiles (over 80% are ABC1). The majority of these people are young affluent ABC1 consumers with over a third consisting of AB (40%) and represent many of the hardest to reach demographic groups.

According to a recent Network Rail report almost one third of all journeys are commuters on their way to and from work or on business trips giving AdGate advertisers an excellent high impact frequency. Other rail users might be on their way to university, to their holiday or to a wide variety of leisure and shopping activities - lending AdGates to a wide variety of different products and brands.

People simply can’t escape your AdGates campaign as they have to funnel through it when they travel - the only true unavoidable media in outdoor!

Stand Out From The Crowd

Railway stations are busy vibrant places. Many are on the way to becoming destinations in themselves. They offer diverse areas with businesses such as bars, shops and restaurants at many locations. T4 Media’s AdGates provide a unique method of standing out from the crowd – the wall of advertising dominates the platform and concourse reaching everyone in the station and provides a very personal and close interaction for all the rail travellers as they pass through and physically touch your campaign.

Everyone who passes through the barriers needs a ticket. This allows independent verification of audience figures – meaning your AdGates campaign is totally accountable.