Gambling.com makes a sure bet with T4 AdGates!

Date: 22/1/2008

Last week saw www.gambling.com dominate the ticket gates in selected London train stations. The objective for this AdGates™ campaign was to increase www.gambling.com’s visibility to thousands of visitors attending the annual ICEi dedicated remote gaming show in Earls Court as well as raising its profile with London commuters.

www.gambling.com decided, at the very last minute, to beef up their presence in London by doing something different in order to set themselves apart from their competitors.  In these types of situations, the turn around times is of critical importance and T4 Media, as always, responded with efficient and excellent service from the sales team right through to the print, production and delivery of the campaign itself.

The high quality finish of the advertising copy in tandem with a simple and effective creative execution, proved invaluable in providing a high impact campaign for www.gambling.com, so high in fact that www.gambling.com’s daily revenues were doubled during the campaign!

www.gambling.com parent company Media Corporation PLC, has used T4’s AdGates successfully in the past for some of its other brands like www.casino.co.uk.

Justin Drummond, CEO of Media Corporation plc commented:

“The lead time for the campaign was very short and T4 were incredibility efficient and responsive to our needs. The campaign has been very successful and has been very effective in raising brand awareness during the IC"

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