T4's Collective Survey Show Exciting New Findings

Date: 20/9/2006

T4 Media, the specialist out-of-home media contractor, has today published a collective survey, Poll of Polls, which confirmed the power of AdBarrier and AdGate advertising and how effective this type of advertising really is.

This data was compiled from over 20 surveys, carried out over the period of five years. The results show that spontaneously 17% of commuters/car park users are able to mention the specific brand advertising on AdGates/AdBarriers. Jonathan Chapman of Clark Chapman who carried out the surveys, said: 'these people are very brand aware and will remember this type of advertising over and above any other advertising in the area.'

Where the brand was mentioned, the awareness was 33% and when further prompted with a picture of the advertising, 70% of people remembered seeing it on a car park barrier/station ticket gate. The results clearly demonstrate that AdGates and AdBarriers are getting the advertising message across with 'attention grabbing' campaigns.

The survey also revealed that 23% - almost a quarter of all rail travellers/car park users felt positive towards the brands and would, as a result of AdGate and AdBarrier advertising, consider trying the brands.

Advertising on AdBarriers will ensure maximum exposure of the message, as every vehicle will be required to pass through the barriers at entry and exit points. Similarly, rail passangers walking through the gates will be exposed to high visibility campaigns, at eye level, which makes AdGate advertising impossible to miss.

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