T4 Ensures that Norwich Union Insures
Date: 29/3/2007
Norwich Union stands out as the most mentioned advertiser at stations!
When questioned about spontaneous recollection of advertisements, 19% of customers mentioned Norwich Union as a majority.
This means that Norwich Union creates recognition of the brand through its advertising on Adgates, so much so, that 76% made the link when shown a picture (compared to an average of 70% across other Adgate campaigns!)
When prompted, 18% of station users are aware of the Norwich Union advertising at the station. Within this, the vast majority, 86%, recall seeing it at the ticket barriers whilst 19% mention seeing the Norwich Union leaflets.
Ultimately, this denotes a proactive response whereby 15% of people are more likely to use Norwich Union for their financial products!
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