Visa AdBarriers dominate Car Parks
Date: 30/5/2007
Research conducted at the Bullring Car Park in Birmingham has shown that 21% of car park users are able to spontaneously recall Visa advertising over and above any other advertiser.
When prompted, 44% of car park users are aware of the Visa advertising at the car park. Within this, the vast majority of 89% recall seeing the advertising on the ticket barriers.
Research proves that the majority of respondents are able to identify the elements of the advertising regarding ‘ease’ and ‘speed’ of payment. From this, we have 44% saying ‘Paying with Visa is quick and easy’.
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